zomentum raises 13 million to scale its it sales acceleration platform hyperedge embed image

Most small businesses today don’t have a dedicated staff to handle their IT needs. Take a restaurant, for an example. Every time they need to buy a point-of-sale machine, a printer, new computers, or new emails for employees, they reach out to a contract IT professional, who then works with vendor partners to source products and services.

A former investor at Accel spotted an opportunity in this space and is tackling it with her new startup Zomentum. The U.S.-headquartered startup works with IT channel partners to help them secure products and services more efficiently, a phenomenon she said is helping improve revenue for small and medium-sized businesses.

On Tuesday, three-year-old Zomentum announced it has raised $13 million in its Series A round led by Elevation Capital, Accel and Greenoaks Capital. The round also saw participation from Eight Roads Ventures.

“SMBs are often so focused on helping customers that they end up strapped for time to select the right technology that suits their business needs. Increasingly, more and more IT channel partners are assuming the role of trusted advisors to these SMBs for their technology needs,” said Shruti Ghatge, co-founder of Zomentum.

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This post was first published on: TechCrunch

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